The primary target market for this event is women 18-30 years old.  They are influential, social conscious and status orientated women.  They are from the GTA and international influencers.  They are business professionals and women that are immersed into the Fashion world.  These women are concerned about their appearance and their social media personas.  Having an elevated status is important to them, as well as the ability to take and posts photos of themselves in interesting and unique situations.  Friend circles are important to them as well as maintaining a trendy and fashion forward style and persona.